Yoon Duk Kim

Doctoral Student in Marketing at the Wharton School

Research Interests
  • Studying business problems with computer science
  • Societal and ethical implications of technology in marketing
  • Natural language processing, deep learning, blockchain
Published in
Journal of Marketing Research
Journal of Consumer Research
Education
PhD Marketing 
- The Wharton School (2018 - Present)
M.S. Computer and Information Technology 
- University of Pennsylvania (2018)
B.A. Business Administration 
- Yonsei University, Seoul, Korea (2016)
portfolio

Research

Melumad, Shiri, Robert J. Meyer and Yoon Duk Kim (2021), "The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News," Journal of Marketing Research, published online.

Graduate Coursework

Marketing

Measurement and Data Analysis
Empirical Models
Economic / OR Models
Research Methods
Judgment and Decision Making
Information Processing

Computer Science

Analysis of Algorithms
Machine Learning
Deep Learning
Computational Linguistics
Cryptography
Database & Info Systems

Economics

Microeconomic Theory
Game Theory
Econometrics

Communication

Content Analysis
Social Media and Politics